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What is SEO? SEO is using specialized techniques to optimize your web site, so that it is Search engine friendly and increases your chances of placing well in search results. Without proper optimization, the chances of placing highly in Search engine results (SERPs) for the keywords important to your business, are very low.

02

What is Organic or Natural SEO? Organic Seo placement in search engine results (SERPs) means that the site naturally displays well in search results. Without paid inclusions, Pay-Per-Click advertising, or black-hat practices. Any site that has good organic placement is likely to be more stable in its long term search engine positions, with less likelihood of position changes due to changing algorithms, frequently applied by Google, Bing and Yahoo.

03

What is the diference between "white-hat" and "black-hat" SEO? Ethical or "White-hat" SEO is following guidelines and accepted standards to optimize a web site. The results from "White-hat" SEO is often stronger positioning that is much longer lasting, and can withstand the frequent changes made to algorithms by the search engines.
"Black-hat" SEO on the other hand, uses optimization strategies that can sometimes result in faster results, but most often are not long lived. Some "Black-hat" strategies can result in being penalized, or even permanently banned by some major search engines and directories.

"Black-hat" optimization often employ tricks such as hidden text, spamming keyword tags, or cloaking to name a few. These "Black-hat" methods may appear to be a good thing, and in the past they did fool the Search engines. Todaysearch engines look for these tricks and penalize your site for their use.