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SEO vs SEM

With all the acronyms that get thrown around in the internet marketing and search engine optimization industry, it can be a bit overwhelming to sort through and understand what they mean for you and your business.

SEO (search engine optimization) impacts the organic or natural listings on the search engine results page (SERP).

SEM (search engine marketing/paid search/Pay-PerClick(PPC)) impacts the sponsored listing areas on the search engine results page (SERP).

SEM Houston

Successful Internet Marketing

Successful Internet Marketing includes:
  • Functional Website Design
  • Search Engine Optimization
  • Internet Marketing Strategies
  • Targeted Content Distribution
  • Paid Marketing Strategy & Management

Successful Internet Marketing for your business can be a challenge. There are several considerations to success on the web. To be a total marketing solution that provides successful internet marketing results for our clients, we need to encompass all components for success on the web. We provide a complete solution that leaves no stone unturned. We do all this within a budget that works and can grow overtime as success is developed.

Web or Internet Marketing strategies form the cornerstones of your online business, and outline in general terms what is required to make your business a success.

Web marketing is effective and profitable. Don't let anybody convince you otherwise. Today thousands of companies and individuals from all over the world sell their products or services via the Internet. You can too.

SEO

SEO is a process of adjusting both on-site and off-site elements that are known to impact the search engine’s ranking algorithms. These ranking algorithms give the search engines the ability to evaluate websites for their relevancy to a user search query. There are over 200 – 300 various factors that make up the ranking algorithms and no one individual knows them all or the weight each is given. However, the SEO experts at Graphics by Cindy have a solid understanding of the key ranking factors and what will positively impact your site in the SERPs.

Sometimes you will hear it said that SEO is free. In reality it’s not. When a search engine user clicks on your listing in the organic or natural results that click does not directly cost you money but with SEO the costs are related to the work it took to achieve that position in the listings and the cost it will take to maintain that position. SEO is a continual process of trying to improve or maintain your positions as the search engines regularly change their ranking algorithms. And you must remember that your competitors are all vying for the same first page results.

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