Search Engine Marketing
As a SEM firm in Houston, Graphics by Cindy can help you make the most of your marketing needs. Search engine marketing, or SEM, is a type of Internet marketing that works to promote websites by increasing their visibility in search engine result pages (SERPs) through the use of techniques such as, search engine optimization, paid placement, contextual advertising, and paid inclusion. Some of the more recent advances include Search Engine Marketing Management (SEMM). SEMM relates to activities including SEO but focuses more on return on investment (ROI) management instead of relevant traffic building (as is the case of mainstream SEO). SEMM also integrates organic SEO, to achieve top rankings without using paid methods such as paid inclusion or PayPerClick SEO.
At the very top and down the right hand side of the major search engines, you will find something called sponsored listings. While they may only account for between 15%-25% of clicks, Sponsored Listings do work. They provide a quick and affordable way to capture highly qualified shoppers within minutes of placing your ads. It’s an excellent opportunity to choose specific search terms you would like to be found under and pay only for those who click on your listings.
Sponsored search or pay-per-click (PPC) advertising has become the standard starting point for your competitors who also bid on key phrases describing your business. When Web users type those terms in search engines, the sponsored listings appear above or to the right of the rest. How prominently depends on the cost of the key phrase and what you have bid. However, you pay that bid amount only when someone clicks to your site. PPC campaigns can be very effective in raising local awareness of your business when used judiciously.
Succeeding in this increasingly-competitive world of paid search marketing takes more than writing catchy ads or owning the top position on Google. We create an effective performance-based advertising program across a network of leading search networks and PPC sites based on your needs.
Creative Development - We create super targeted messages that speak to your specific audience, reinforce your brand and elicit high user response rates
Keyword Discovery - We find the keywords that your customers are using to find your products and services online, as well as suggested terms still untapped by competitors
Bid Management - We work with you to establish a goals-based bidding strategy, ensuring that your campaign meets and exceeds your ROI expectations
Reporting & Analysis - We provide detailed reports and thorough analysis during each phase of your campaign and make proactive recommendations for improvement
It can feel overwhelming. There are literally thousands of these Pay-Per-Click venues and only a handful that return results that you're looking for. We simplify the process and put you in control of how much you spend.