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Social Media Marketing

Why You Need Social Media Marketing:

79 Amazing Social Media Statistics and Facts for 2016

It is a fact of the internet that every click, every view and every sign-up is recorded somewhere. Depending on your view, this is either very creepy or fantastically interesting. As marketers Garphics by Cindy falls into the later category.

We come across all sorts of interesting stats about social media sites and users, so we've collated the best of them in this bumper facts list.

For the curious, these represent a series of numbers that boggle the mind, users counted in tens and hundreds of millions, and time in millions and billions of hours. For marketers, knowing the statistics behind the social networks can inform strategy and spend, allowing focused targeting of users.



Social media statistics

  • For context, as of 2016, total worldwide population is roughly 7.3 billion
  • The internet has about 3.17 billion users
  • There are over 2.3 billion active social media users
  • 91% of retail brands use 2 or more social media channels
  • Internet users have an average of 5.54 social media accounts
  • Social media users have risen by 176 million in the last year
  • 1 million new active mobile social users are added every day. That's 12 each second!
  • There are 1.65 billion active mobile social accounts globally

Broken down site by site, the latest numbers for social networks are as follows:
User numbers:

  • Facebook: 1.65 billion users
  • Google+: 300 million users
  • Instagram: 400 million users
  • LinkedIn: 300 million users
  • Twitter: 320 million users
  • Youtube: Over 1 billion users

Social media business statistics

  • Social networks earned an estimated $8.3 billion from advertising in 2015
  • 38% of organizations plan to spend more than 20% of their total advertising budgets on social media channels in 2015, up from 13% a year ago
  • Only 20 Fortune 500 companies actually engage with their customers on Facebook, while 83% have a presence on Twitter
  • People aged 55-64 are more than twice as likely to engage with branded content than those 28 or younger
  • 96% of the people that discuss brands online do not follow those brands' owned profiles
  • 78 percent of people who complain to a brand via Twitter expect a response within an hour

Content statistics

  • On WordPress alone, 56 million blog posts are published every month
  • A 2011 study by AOL/Nielsen showed that 27 million pieces of content were shared every day
  • The top 3 content marketing tactics are blogging (65%); social media (64%); and case studies (64%)

Social video statistics

  • Facebook now sees 8 billion average daily video views from 500 million users
  • Snapchat users watch 6 billion videos every day
  • US adults spend an average of 1 hour, 16 minutes each day watching video on digital devices
  • 78% of people watch online videos every week, 55% watch every day


What Happens When Social Media Sites Go Down?


Google statistics

  • Google processes 100 billion searches a month
  • That's an average of 40,000 search queries every second
  • 89.3% of all internet searches are carried out by Google
  • Those searches are carried out by 1.17 billion unique users
  • Every day, 16 to 20% of that day's queries have never been asked before
  • Google has answered 450 billion unique queries since 2003
  • More than half of Google's searches come from mobile devices
  • By 2014, Google had indexed 30,000,000,000,000 pages of the internet
  • To carry out all these searches, Google's data center uses 0.01% of worldwide electricity

Facebook statistics

  • Facebook adds 500,000 new users every day; 6 new profiles every second
  • 72% of all online US adults visit Facebook at least once a month
  • The average (mean) number of friends is 338, and the median (midpoint) number of friends is 200
  • Half of internet users who do not use Facebook themselves live with someone who does
  • Of those, 24% say that they look at posts or photos on that person's account
  • There are an estimated 81 million fake Facebook profiles
  • The most popular page is Facebook for Every Phone, with 509,772,152 likes
  • There are 40 million active small business Pages
  • But only 2 million of those businesses pay for advertising
  • Facebook accounts for 62% of social logins made by consumers to sign into the apps and websites of publishers and brands

Twitter statistics

  • 500 million people visit Twitter each month without logging in
  • There is a total of 1.3 billion accounts, but only 320 million are active
  • Of those, 44% made an account and left before ever sending a Tweet
  • The average Twitter user has 208 followers
  • But 391 million accounts have no followers at all
  • There are 500 million Tweets sent each day. That's 6,000 Tweets every second
  • Twitter's top 5 markets (countries) account for 50% of all Tweets
  • It took 3 years, 2 months and 1 day to go from the first Tweet to the billionth
  • 65.8% of US companies with 100+ employees use Twitter for marketing
  • 77% of Twitter users feel more positive about a brand when their Tweet has been replied to

YouTube statistics

  • 300 hours of video are uploaded to YouTube every minute
  • There are 3.25 billion hours of video watched each month
  • More than half of YouTube views come from mobile devices
  • The average mobile viewing session lasts more than 40 minutes
  • The user submitted video with the most views is "Charlie bit my finger", with 834,956,899 views
  • On average, there are 1,000,000,000 mobile video views per day
  • In 2014, the most searched term was music. The second was Minecraft
  • 9% of U.S small businesses use YouTube
  • You can navigate YouTube in a total of 76 different languages (covering 95% of the Internet population)

Instagram statistics

  • There are 400 million Monthly Active Users on Instagram
  • Over 80 million photos are uploaded each day
  • There are 3.5 billion Instagram Likes per day
  • More than 40 billion photos have been shared so far
  • 90 percent of Instagram users are younger than 35
  • When Instagram introduced videos, more than 5 million were shared in 24 hours
  • Pizza is the most popular Instagrammed food, behind sushi and steak
  • 32% of US teens cite Instagram as their favourite social network

LinkedIn statistics

  • LinkedIn has 400 million members
  • 100 million of those access the site on a monthly basis
  • More than 1 million members have published content on LinkedIn
  • The average CEO has 930 LinkedIn connections
  • Over 3 million companies have created LinkedIn accounts
  • But only 17% of US small businesses use LinkedIn


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