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Marketing Initiatives

Your Custom Web Strategy can include an assortment of the following marketing initiatives depending on your web site’s needs and the marketing analytics gathered specifically for your site:

Search Engine Optimization

SEO tactics that need to be applied to your website now and into the future.

Web Site Alterations

If your web site is not as search engine friendly as it should be then this component will be added with recommendations on how to optimize the structure now and maintain it into the future.

Content Creation

Search engines love quality content because people like quality content. As a result, it is quite common for us to include content creation to ensure your website engages your visitors to remain interested and for you to attain additional rankings with other terms you may not already have a presence for.

Link Building

Improving the quality/volume of your link building campaigns on an ongoing basis.

Blog Creation and Management

Blog creation and management strategies offer long term benefits that many web sites desperately require. As a result, this is often an included component in the final web strategy.

Web Display Advertising

Banner advertising and text link advertising can be formidable traffic building strategies. We may have recommendations for your active campaigns or we may provide a list of researched properties to advertise with for maximum return on investment.

Pay-Per-Click Marketing

When configured properly PPC marketing can be extremely effective and profitable. We will provide a comprehensive list of tips to optimize your campaign(s) and increase their overall performance.

Press Release Marketing

Press releases are a formidable tool for building buzz around your brand so a press release strategy may be provided complete with content ideas and a recommended release schedule.

Social Media Marketing

Social media is a massive medium with a wide array of topic/interest centric communities that may be worth marketing your brand to (Digg, YouTube, StumbleUpon, Twitter, MySpace, Facebook, forums, etc.). Depending on your marketplace and its conduciveness for social marketing we could provide a set of recommendations for your current strategy or create an entirely new plan to delve into this rapidly growing sphere of influence.

Mobile Website Marketing and Optimization

The web is now regularly surfed using mobile technology from iPhones to Windows Mobile Devices and Internet Tablets so it is becoming more and more important to ensure that you have a mobile website that is easily found and navigated. We can plan and manage a strategy to gain more targeted mobility viewers to your mobile website and provide the necessary expertise to keep your mobile website successfully visible well into the future.

Web Strategies

The key to online business success is a comprehensive web marketing strategy that employs effective marketing tactics. You must have a plan to attract new prospects, convert leads into sales, and maximize the value of those conversions.

We formulate a clear and concise Custom Web Strategy that will act as a blueprint to provide powerful short term and long term results for YOUR business.

Process

We talk with you and examine your business in order to understand your company, products or services, industry, business model and objectives. On this basis, we work with you to help you get the best ROI on your investment.

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