SEO

Is your website generating enough leads for your business?

Is your website generating enough leads for your business? Ten reasons why you might be struggling (and how we can help)   Optimizing your website for conversions is something we all, as business owners, need to do. However, it never fails that many of us tend to over-complicate what should be a relatively simple task with details and features that actually do the opposite of what you’re trying to
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How to Track the Performance of your Content Marketing Strategy with SEO

How to Track the Performance of your Content Marketing Strategy with SEO    SEO and content marketing go hand-in-hand. The link between the two is symbiotic, in a way; content drives SEO success, and SEO supports the success of your content. However, it’s not just about one method or metric – you need to leverage a combination of tactics to realize your best results.   Of course, it’s important
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What is Schema Markup?

What is Schema Markup?   Schema markup is a form of search engine optimization (SEO) that is both very powerful and widely underutilized. Essentially, it is an extra bit of vocabulary that helps the search engines deliver more useful and highly relevant information in their results pages.   Schema markup is a collaboration between the major search engines. Between them, they came up with a common language so that search
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Backlinks: What They Are And How To Get Them

Backlinks: What They Are And How To Get Them   If you’re dipping your toes into SEO for the first time, you may have heard the term “backlinks” bandied about – how important they to your online success and how critical they are in building good SEO.   If you’re wondering whether you need them or not, the answer is a resounding “YES!”   What are backlinks? Backlinks, quite
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What is Meta Data?

What is Metadata?   To put it into the simplest terms possible, metadata is, essentially, data that describes other data. Every piece of content, every item, every image on the web has a cache of metadata that describes its size as well as various other identifying aspects.   There are three basic types of metadata:   Descriptive metadata tells us about the author/creator, the title, a description of the
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