SEO

Negative SEO Part I

Negative SEO Part I: key concepts and myths    We decided to create this 4-part article on negative SEO after our own site was hit by a negative SEO campaign for the 3rd time over the last 10 years in 2018. Unfortunately, it comes with the territory as an SEO company that consistently tops the search engines. Competitors sometimes play dirty pool (across all industries). It is never a fun process to
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SEO Myths

Top SEO myths exposed   SEO is fraught with misconceptions as to what it can and cannot do. Is it the magic potion that can take your website to the top of the SERPs? Possibly. Can it be accomplished with just a few “simple” tweaks? Not so fast.   Like most things that bring quantifiable results, SEO takes some effort to accomplish. Plus, it’s never really “done” because you
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Tracking Google’s Algorithm

Tools to Help You Track Google Algorithm Updates   Google’s algorithm updates seem to come fast and furious these days – so much so, in fact, that it might be hard to keep it all straight. The truth is, some of them are important to you and your business, and some of them … well, not so much.   To help track the changes that will be of greatest concern to
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10 Signs an SEO ‘Expert’ Shouldn’t Be Hired

10 Tell Tale Signs That an SEO ‘Expert’ Shouldn’t Be Hired! Search Engine Optimization (SEO) is a fundamental component of having a substantial and successful presence online. For many businesses, they need to outsource their SEO because they understand that they don’t know enough about it to execute it on their own. But how do you know if your supplier is the real deal and not one of the
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LSI Keywords For SEO

How to Use LSI Keywords to Optimize Your SEO Efforts Latent Semantic Indexing (LSI) sounds like a mouthful, but it refers to keywords that are related to your primary term. When a user is searching for a product, they type in the keyword/s, and Google decides the websites that will rank as the most relevant for that individual's search. Using LSI keywords assists Google by giving more context to
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