Web Development

Is your website generating enough leads for your business?

Is your website generating enough leads for your business? Ten reasons why you might be struggling (and how we can help)   Optimizing your website for conversions is something we all, as business owners, need to do. However, it never fails that many of us tend to over-complicate what should be a relatively simple task with details and features that actually do the opposite of what you’re trying to
Read More

What is Schema Markup?

What is Schema Markup?   Schema markup is a form of search engine optimization (SEO) that is both very powerful and widely underutilized. Essentially, it is an extra bit of vocabulary that helps the search engines deliver more useful and highly relevant information in their results pages.   Schema markup is a collaboration between the major search engines. Between them, they came up with a common language so that search
Read More

What is Meta Data?

What is Metadata?   To put it into the simplest terms possible, metadata is, essentially, data that describes other data. Every piece of content, every item, every image on the web has a cache of metadata that describes its size as well as various other identifying aspects.   There are three basic types of metadata:   Descriptive metadata tells us about the author/creator, the title, a description of the
Read More

Load Times over Page Speed

Why load times, not PageSpeed, are important for good SEO Forget about Page Speed! More often lately, we see people flipping out about not landing a high enough score in Google’s PageSpeed.   This expresses the reality of how difficult it is for some people to understand how a powerhouse like Google can offer a tool that doesn’t really matter – but here’s the thing: it doesn’t.
Read More

7 Costly Business Mistakes

7 Costly Business Mistakes That You Can Easily Avoid   The only real mistake is the one from which we learn nothing. - John Powell   For many first-time entrepreneurs, they often have to navigate the minefield of making costly mistakes. Sometimes these challenges can reveal a more efficient way of doing things, but at other times it could mean the demise of their business. Many of the mistakes have usually
Read More