What is Schema Markup?   Schema markup is a form of search engine optimization (SEO) that is both very powerful and widely underutilized. Essentially, it is an extra bit of vocabulary that helps the search engines deliver more useful and highly relevant information in their results pages.   Schema markup is a collaboration between the major search engines. Between them, they came up with a common language so that search

What is Metadata?   To put it into the simplest terms possible, metadata is, essentially, data that describes other data. Every piece of content, every item, every image on the web has a cache of metadata that describes its size as well as various other identifying aspects.   There are three basic types of metadata:   Descriptive metadata tells us about the author/creator, the title, a description of the