What is Schema Markup?

What is Schema Markup?   Schema markup is a form of search engine optimization (SEO) that is both very powerful and widely underutilized. Essentially, it is an extra bit of vocabulary that helps the search engines deliver more useful and highly relevant information in their results pages.   Schema markup is a collaboration between the major search engines. Between them, they came up with a common language so that search
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Backlinks: What They Are And How To Get Them

Backlinks: What They Are And How To Get Them   If you’re dipping your toes into SEO for the first time, you may have heard the term “backlinks” bandied about – how important they to your online success and how critical they are in building good SEO.   If you’re wondering whether you need them or not, the answer is a resounding “YES!”   What are backlinks? Backlinks, quite
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What is Meta Data?

What is Metadata?   To put it into the simplest terms possible, metadata is, essentially, data that describes other data. Every piece of content, every item, every image on the web has a cache of metadata that describes its size as well as various other identifying aspects.   There are three basic types of metadata:   Descriptive metadata tells us about the author/creator, the title, a description of the
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What is the difference between SEO/SEM/PPC?

With so many acronyms floating around in the digital world, your head might be spinning in an effort to get a grip on all of it. What do they mean? Are they important? Do I even need to know? These are all good questions and, depending on what you do and how you do it, they may well be!   So, let’s look at three of the more common
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Google Ads Keyword Tips

Google AdWords is a popular digital advertising method that can be beneficial to your brand. However, if you are diving in without a net, it can be an expensive proposition. Proper keyword research is the key to success, and for that reason, we’ve put together some Google AdWords keyword tips to help get you started.   How Google AdWords works Google AdWords leverages your keywords to get your ads
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