Determine your Marketing Budget

How To Determine your Marketing Budget “BUSINESS HAS ONLY TWO FUNCTIONS – MARKETING AND INNOVATION.” – MILAN KUNDERA   Determining your annual marketing budget can be a daunting task, especially in the wake of the digital marketing revolution. This is particularly true for the small business or start up who knows that they need to get the word out about their brand, but lack the resources or know-how to compete. Marketing is
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Is SEO Dead?

SEO: Does it Still Matter?   With the rapid changes that take place in the digital world every single day, many business owners are confused about what they should focus on to get the best performance from their website. As most headlines report, content has become a major force for driving traffic, but if that’s the case, then what is the future of SEO? Does it still matter? Or
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Negative SEO Part IV

Defending yourself against a negative SEO attack    Negative SEO has the potential to cause a great deal of damage to your site’s rank and reputation. In part IV of this series on negative SEO, we’re going to talk about what you can do to defend yourself against a negative SEO attack that is underway or ongoing.   Let’s look at the main areas in which you
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Negative SEO Part III

How to prevent a negative SEO attack proactively   While there is probably no bullet-proof way to prevent a negative SEO attack, there are things you can do—proactively—that will mitigate the potential of your site falling victim to one.   As we discussed in the previous article in this series, there are three main vectors of attack: content, links, and user signals. These are the areas on which
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Negative SEO Part II

Negative SEO Part II: How to tell if you have been a victim of negative SEO   Now that we’ve explored a little bit about what negative SEO is and is not, let’s talk about how you can tell if you have been a victim of negative SEO.   Unfortunately, it’s not always easy.   You may first notice is a decline in your rankings or that
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